http://www.open.ro/blog/index.php/en/ Direct marketing, mail order, customer relationship management en-EU http://blogs.law.harvard.edu/tech/rss 60 http://www.open.ro/blog/index.php/en/direct-marketing/intelligence-crisis Fri, 29 Jan 2010 13:54:27 +0000 Ioan Coaca Direct Marketing Front Page En 40@http://www.open.ro/blog/ Mankind is surrounded by intelligence and expertise like never before. We have: elaborated IT systems, regulations and control for almost everything, consultants, auditors, spin doctors, and a bunch of Gurus who should carefully be listened to in every f… http://www.open.ro/blog/index.php/en/direct-marketing/intelligence-crisis#comments http://www.open.ro/blog/index.php/en/?tempskin=_rss2&disp=comments&p=40 http://www.open.ro/blog/index.php/en/direct-marketing/the-absolute-the-ideal-and-the-most-fabulous-marketing Wed, 09 Sep 2009 09:28:23 +0000 Ioan Coaca Direct Marketing 39@http://www.open.ro/blog/ The question I want to pose is this: how should the absolut, the ideal and the most fabulous Marketing look like?By closing our eyes really tight and trying to forget everything we know about the given world, I think that this utterly superb and fabulo… http://www.open.ro/blog/index.php/en/direct-marketing/the-absolute-the-ideal-and-the-most-fabulous-marketing#comments http://www.open.ro/blog/index.php/en/?tempskin=_rss2&disp=comments&p=39 http://www.open.ro/blog/index.php/en/direct-marketing/interactivity-and-the-internet Wed, 17 Jun 2009 11:53:22 +0000 Ioan Coaca Direct Marketing 37@http://www.open.ro/blog/ Along with media budgets, many redirect their hopes towards the Internet, of which the most are those who think the remedy for today’s crisis can be found close at hand - any one of us who does some soul searching can find a solution on his own.And w… http://www.open.ro/blog/index.php/en/direct-marketing/interactivity-and-the-internet#comments http://www.open.ro/blog/index.php/en/?tempskin=_rss2&disp=comments&p=37 http://www.open.ro/blog/index.php/en/direct-marketing/is-direct-mail-dead Mon, 06 Apr 2009 08:12:33 +0000 Ioan Coaca Direct Marketing 35@http://www.open.ro/blog/ There is no database (yet) of consumers groups in Romania – income, age, preferences, habits, etc.And what if it existed? A couple of months after the crisis started, last year’s segmentation wouldn’t be accurate at all. It’s obvious that the purchas… http://www.open.ro/blog/index.php/en/direct-marketing/is-direct-mail-dead#comments http://www.open.ro/blog/index.php/en/?tempskin=_rss2&disp=comments&p=35 http://www.open.ro/blog/index.php/en/direct-marketing/direct-marketing-the-times-of-crisis Fri, 23 Jan 2009 10:53:27 +0000 Ioan Coaca Direct Marketing 33@http://www.open.ro/blog/ The manner in which this crisis started is similar to the so-called “The Phoney / Strange War” - “La Drôle de Guerre” at the beginning of the last world war when, for more than half a year (between September 1939 and April 1940) the belligerents waited a… http://www.open.ro/blog/index.php/en/direct-marketing/direct-marketing-the-times-of-crisis#comments http://www.open.ro/blog/index.php/en/?tempskin=_rss2&disp=comments&p=33 http://www.open.ro/blog/index.php/en/direct-marketing/why-are-considerable-prizes-detrimental Fri, 28 Nov 2008 08:50:54 +0000 Ioan Coaca Direct Marketing 31@http://www.open.ro/blog/ Exaggerated prizes, consisting in expensive objects, damage the image of a brand. This argument, already classical, did not succeed so far in preventing the transformation of direct marketing campaigns in true luxury lotteries. On the other hand, of… http://www.open.ro/blog/index.php/en/direct-marketing/why-are-considerable-prizes-detrimental#comments http://www.open.ro/blog/index.php/en/?tempskin=_rss2&disp=comments&p=31