Mankind is surrounded by intelligence and expertise like never before. We have: elaborated IT systems, regulations and control for almost everything, consultants, auditors, spin doctors, and a bunch of Gurus who should carefully be listened to in every f… more »

The question I want to pose is this: how should the absolut, the ideal and the most fabulous Marketing look like?By closing our eyes really tight and trying to forget everything we know about the given world, I think that this utterly superb and fabulo… more »

Along with media budgets, many redirect their hopes towards the Internet, of which the most are those who think the remedy for today’s crisis can be found close at hand - any one of us who does some soul searching can find a solution on his own.And w… more »

There is no database (yet) of consumers groups in Romania – income, age, preferences, habits, etc.And what if it existed? A couple of months after the crisis started, last year’s segmentation wouldn’t be accurate at all. It’s obvious that the purchas… more »

The manner in which this crisis started is similar to the so-called “The Phoney / Strange War” - “La Drôle de Guerre” at the beginning of the last world war when, for more than half a year (between September 1939 and April 1940) the belligerents waited a… more »