Tags: crisis
Is Direct Mail dead?
By Ioan Coaca on Apr 6, 2009 | In Direct Marketing | Send feedback »
There is no database (yet) of consumers groups in Romania – income, age, preferences, habits, etc.And what if it existed? A couple of months after the crisis started, last year’s segmentation wouldn’t be accurate at all. It’s obvious that the purchas… more »
Direct Marketing and the ”In times of Crisis, Crisis Budgets!” rule
By Ioan Coaca on Jan 23, 2009 | In Direct Marketing | Send feedback »
The manner in which this crisis started is similar to the so-called “The Phoney / Strange War” - “La Drôle de Guerre” at the beginning of the last world war when, for more than half a year (between September 1939 and April 1940) the belligerents waited a… more »