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Tags: direct mail

Is Direct Mail dead?

By Ioan Coaca on Apr 6, 2009 | In Direct Marketing | Send feedback »

There is no database (yet) of consumers groups in Romania – income, age, preferences, habits, etc.And what if it existed? A couple of months after the crisis started, last year’s segmentation wouldn’t be accurate at all. It’s obvious that the purchas… more »
Tags: crisis, direct mail, responsive advertising, segmentation

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