Mankind is surrounded by intelligence and expertise like never before. We have: elaborated IT systems, regulations and control for almost everything, consultants, auditors, spin doctors, and a bunch of Gurus who should carefully be listened to in every f… more »

The question I want to pose is this: how should the absolut, the ideal and the most fabulous Marketing look like?By closing our eyes really tight and trying to forget everything we know about the given world, I think that this utterly superb and fabulo… more »

The manner in which this crisis started is similar to the so-called “The Phoney / Strange War” - “La Drôle de Guerre” at the beginning of the last world war when, for more than half a year (between September 1939 and April 1940) the belligerents waited a… more »

Exaggerated prizes, consisting in expensive objects, damage the image of a brand. This argument, already classical, did not succeed so far in preventing the transformation of direct marketing campaigns in true luxury lotteries. On the other hand, of… more »